For over a decade, I saw tech companies build tools to manipulate people.
I want to help write different rules.
Garfield Park homeowner since 2017
Son of a disabled Air Force veteran
Working musician who paid $50,000 to local artists in 2024
IUPUI graduate, Philanthropic Studies
Millions of views explaining how city government works
Why District 19?
I bought my home in Garfield Park in 2017.
I'm running for City-County Council because I know how corporate power works from the inside, and I want to put that knowledge to work on what District 19 families actually deal with. Property assessments and housing costs that keep climbing. Schools that need to keep good teachers.
District 19 is home to communities like Beech Grove & Garfield Park: working-class, homeowner-driven, built around its schools, its churches, and the railroad that's run through it for generations. As the son of a veteran, I know what it means when a community member shows up, and I intend to show up for the District 19 community.
I'm not asking you to trust an outsider's promises. I'm asking for the chance to learn more about a community that built itself the hard way.
What I actually did for a living
I built a career out of my love of technology, over a decade of it. Here's the honest version of what that work was..
I started my professional career at SmarterHQ, where I built and fixed triggered marketing programs: automated systems timed to reach people at the moment they were most likely to act.
At Emarsys, I trained staff to deploy those systems, then moved into building "adoption roadmaps" for big companies. Those looked like problem-solving. They were really designed to deepen a client's dependence on one vendor's technology, whether or not it was the right fit for them.
Near the end, the company took on online betting companies as clients. That work meant helping already-addictive products get better at hooking people, using detailed tracking and behavioral analysis.
I pushed back internally. I wasn't given a choice, and the company kept the client.
At Wunderkind, I managed performance strategy for 20 to 30 brands across the US, Canada, and Europe. The job was hitting the growth numbers investors wanted to see.
I was good at the job. In 2023, I got laid off and only given 3 weeks of severance pay. That's how corporate America works. You can do everything right and still get cut loose.
Since 2024, I've pointed those same skills somewhere better. My videos, made under the name MFFRED, explain city government in plain terms: utility bills, housing rules, how the city spends our money. One reel passed 2.5 million views. In a recent 90-day stretch they reached 446,000 accounts, and the audience is real and local, more than 5,700 followers rooted in Indianapolis.
That work grew out of years of building things in this city. The church taught me music when I was a kid, and I never stopped. I spent seven years writing and touring with a band called Saint Aubin, playing shows in support of Mt. Joy, X Ambassadors, and Phantogram.
I still play out. Bars and restaurants around Indianapolis, including here on the south side. Since the layoff, playing music has been the majority of how I make my living. I book the nights and hire the players too, and in 2024 alone I paid roughly $50,000 to other artists in this city.
The small businesses on this district's commercial corridors aren't an abstraction to me.
I co-founded ArtSpeak and served as its Board Vice President from 2016 to 2020, connecting musicians, fine artists, chefs, and even professional wrestlers with students and adults across Indianapolis. Since 2017 I've volunteered with Creative Mornings Indianapolis, starting as a camera operator and taking over as Livestream Director during the pandemic so the community could stay connected when it couldn't gather in person.
Through Quantum Cavern, the art and event collective I founded, I've helped build large-scale installations for the NBA All-Star Game and for Butter, the Black art fair run by GANGGANG.
Where I come from
I was born on Ramstein Air Base in Germany, where my dad served in the Air Force. We moved back to the States when I was two, first to Fort Bragg, and settled in New Albany, Indiana when I was six, and my dad was Honorably Discharged due to his Disability.
I grew up poor there, in a house dealing with addiction, abandonment, and mental illness. What saved me was a church on the north side of town, Northside Christian. They gave me stability my family couldn't. They taught me to play music, they introduced me to technology, and they taught me to care for "the least of these." I've carried that last one ever since. It's the reason I studied philanthropy at IUPUI.
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